SitePath™ helps the beginning (as well as the seasoned) web manager by gathering informative and useful reports into a single package.
Traffic, Traffic. Who's got the Traffic?
One of the first things every new web manager learns is that
a web site must have traffic in order to survive. We won't go into how you
generate traffic, but we will tell you how to see if your efforts are paying
off. SitePath includes a special "DomainRefs" report that shows you
which external domains are sending you the most traffic. Each domain is listed
along with the pages within that domain that are linked to your site. The page
lists are hyperlinked so that you can "click" and go directly to the
referring page.
Who is Linking to What?
There are those people out there on the web that insist not
on creating their own content-rich sites, but in building "Link Sites"
that are nothing but link after link into other's sites. Usually they link to
some internal page thus allowing visitors to completely bypass warnings, ads,
and all the other content you work so hard to create. SitePath provides two
styles of "Referer" reports. One lists all pages linked by
external sites, the other shows only referrals for a specified page.
If they come in the front door, where do they go next?
One of the hardest jobs of managing a site is knowing which
are popular pages and which aren't. Even more important is being able to
determine which are the most popular "pathways" through your site.
Does a particular page work to lure people into your site, or does it send them
away never to be seen again? SitePath provides a comprehensive series of reports
that detail page entries and exits. They help you understand which pages are
being visited most often, which pages (or external links) feed visitors to them,
and which page visitors move to next.
Quality versus Quantity
Once you have your site started, you begin to discriminate
between "Good" traffic and "Trash" traffic. SitePath can
help you determine which external sites send you the most productive traffic.
The "Members" report shows not only all entries into your member
areas, but it also back-traces their steps through your site, highlighting
"Join" pages. This allows you to quickly determine which external
referrers send the highest quality traffic, and which only send you visitors
that look but don't buy.